iceBike* London is the London edition of Madison and Sportline’s in-house cycling trade show. It combines a multi-brand product exhibition with industry conversations and education at Lee Valley VeloPark. The next London show is scheduled for 11–12 February 2027.
A trade-focused exhibition
iceBike* is aimed at the cycling trade. The organiser’s FAQ says that Madison and Sportline trade account holders and members of the press are eligible to attend. The official website has a separate registration link for London; visitors should choose that edition when registering.
The show is part of a two-city format, with a separate Manchester event. London visitors meet brands and industry partners at Lee Valley VeloPark, while the Manchester show takes place at the National Cycling Centre.
Products and industry conversations
For the 2026 shows, Madison announced more than 30 brands from the Madison and Sportline portfolio, including Shimano, Vittoria, Park Tool, Genesis, Ridgeback, Kryptonite, Lazer, Elite and DT Swiss. Brand representatives were expected to present products and answer questions.
The 2026 programme also included industry seminars and information about Madison and Sportline business services. In its report after the show, Madison said that the London event had featured product showcases, a Business Services Area and busy seminar sessions. These details describe the past edition and are useful context rather than a fixed programme for 2027.
Dates and participation
The 2027 London exhibition is listed for Thursday 11 and Friday 12 February. The organiser’s FAQ gives opening hours of 9:00–17:00 on the first day and 9:00–15:00 on the second.
The FAQ says registered visitors receive an e-ticket. It also describes printed-ticket arrangements that depend on the registration date. Further information about the 2027 evening programme and how to sign up for track sessions is still to be announced, so check the organiser’s site before making plans.
Getting to Lee Valley VeloPark
Lee Valley VeloPark is on Abercrombie Road in Queen Elizabeth Olympic Park, London E20 3AB. The venue operator lists Stratford and Stratford International among stations around a 20-minute walk away. Stratford is served by the Underground, DLR and national rail; Stratford International has DLR and Southeastern high-speed services.
Cycle routes connect the venue with the surrounding area, and bicycle racks are available. The organiser says parking at the venue is limited and points to Stratford Multi-Storey Car Park as an alternative. The VeloPark is within London’s Ultra Low Emissions Zone.